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6 Things Every Aesthetic Practice Should do in January

It’s the dead of winter, but this is the perfect time to set the foundation for a stellar year. These are six things every aesthetic practice needs to do in January.

  • Consult your Pros: Talk with your accountant, marketing consultant, HR professional and anyone else you normally work with. Ask them about their top priorities for your business. If you find there’s some overlap between them, look for ways to make your efforts do double duty. Remember, W2s and 1099s are due this month and employment posters may need to be updated.
  • Contracts: Review your current contracts with a critical eye. Are they still working for you? Do you still understand what they mean and how they impact your aesthetic practice? If there’s something you don’t understand, get clarification now.
  • Website: Look at your website from three perspectives in addition to your own – your customers, your potential customers, and your competitors’ perspectives. Does your website give everyone the information they need and put your competitors on notice? It should.
  • Strategic Plan: Create or review your strategic plan for the year. What are your BHAGs (Big, Hairy, Audacious Goals)? How will you make 2020 a very distant memory? Aim high and outline the path that will get you there, including short and long-term goals. This exercise can be both thrilling and daunting. Ensure you have the right people around you to celebrate with you and support you. Draw from those conversations with your trusted professionals. Bring in your team and listen. Not only are two heads better than one, people are more likely to buy into a strategy they helped create.
  • Budget: Review and update your budget. Things change and last year’s budget may no longer make sense. Ask yourself where your budget is taking you. Is it helping you achieve your aesthetic practices’ business and financial goals? What does your budget say your priorities are?
  • Self Care: Create a plan for how to ensure you’ll be up for any challenge this year. Beyond COVID19, there will be other things to address. What has worked for you before? Keep that and add at least one new thing you’d like to try. If you put that all on one page, how does it make you feel? Ready or doubtful? Revise accordingly now and as you go along.

If you collaborate with trusted partners and do your homework now, chances are better that 2021 will take you where you want to go.

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I have taken three courses and have been thoroughly pleased with all of them.  The basic and advanced Botulinum Toxin Type A/ Filler course I attended with Jill not only gave me all of the basics I needed to build a successful injectable practice, but gave me the confidence that I would have a support system in the rare event that I had an additional question after the training course.  The sclerotherapy course with Terri Harper was also very beneficial.  In the two years I have been practicing sclero in my practice I have had to contact Terri two times with a question and she has answered within a matter of minutes and offered additional help in the case of further issues.  I could not be happier with the training and follow up support  I receive with AAI and the talented staff I have met along the way.  I would highly recommend these classes and this fantastic group of professionals to anyone.

CHRISSY THOMAS, RN

I was fortunate to have the opportunity to attend both a Botulinum Toxin Type A training course and an actual “day in the office” with Jill Jones, RN,CPSN at the Atlanta Training Center. This was an invaluable learning experience and helped me to become a more confident Botulinum Toxin Type A injector and ultimately, grow my cosmetic practice. AAI instructors keep abreast of all the latest techniques and cover both the basics and advanced information on Botulinum Toxin Type A in their course, which would benefit both new and experienced injectors. I would highly recommend attending aesthetic instructional course as well as shadowing at the Atlanta Training Center.they are truly cosmetic artists!

AMANDA BRYANT, PA-C

I LOVED the course and will highly recommend this to others. I felt like the content in the fundamental course was appropriate. I look forward to taking the next level courses in the future (Masters and Advanced).  My instructor did an amazing job in every aspect!  I left feeling prepared to start my journey in injections.  I also plan to start scheduling more injections on patients (BONTA and Filler) now that I feel better prepared.

Timothy Smallwood, APRN