Adding a New Device or Treatment to Your Practice
Adding new treatments and service offerings can help expand your practice and client base. It may seem like an easy enough task, but there is much more that goes into […]
Diversify Your Practice Marketing
You’ve probably heard the expression, “Don’t put all your eggs in one basket” before. Well, the same applies to your marketing strategy. If you put all your eggs in one […]
The Importance of Credentials and Proper Licensing
Proper training and credentials is something we discuss frequently at Aesthetic Advancements because it is such a crucial and important topic for both practitioners and patients alike. Rising Popularity of […]
What You Need To Know Before Becoming A Medical Director for a MedSpa or Aesthetic Center
We recently discussed the growing aesthetic industry and how it can be hard to regulate. Part of that is in part due to the massive eruption of the Medical Spa […]
Reversing Facial Sun Damage in the Fall
It’s officially fall, which means the days of spending hours in the warm sun are coming to an end – for most of us anyway. This also means that many […]
How and When to Say “No” to Your Patients
Whether it’s surgical or non-surgical, invasive or non-invasive, all medical procedures carry a risk and have an overall effect on the patient. That is why it is so critical, even […]
Photo and Video Policies for your Aesthetic Practice
We recently discussed the value of risk assessments for your practice and how having the correct policies and procedures in place can help you avoid a potential data breach or […]
Why a Risk Assessment is Crucial for your Aesthetic Practice
You’ve probably seen the data breaches that have headlined the news in recent months. From Target to social media giants, to Marriot, and multiple large health organizations, no one is […]
Using Google My Business For Your Aesthetic Practice
When you own your own practice, marketing is essential. One of the most useful (and free!) tools you can take advantage of is your Google My Business (GMB) listing. Whether […]