There is no doubt that millennials, those young adults born in the 80’s and 90’s, are shaping the world we live in. More specifically, millennials are having a profound impact on the beauty industry with a large thanks to social media and celebrities. We are going to spend time today looking at the different areas of the beauty industry that millennials are affecting and what that means for your practice.
Bigger, Fuller Lips
One of the current trends we’re seeing is the bigger, fuller lip look, thanks to Kylie Jenner and other celebrities and their oversized lips. It’s important, especially with this age group, to manage expectations.They might be looking for fast, noticeable results so it’s important to manage their expectation beforehand. Unlike older generations, the millennial generation wants people to notice they had work done, and they are willing and able to flaunt it.
Injections with neurotoxins, such as Botox, Dysport, or Xeomin, are not just for the rich and famous anymore and millennials are aiding in erasing that stigma. With the rise of social media and selfies, millennials are flocking to get that “I woke up like this” look, and Botox and other non-invasive injectable treatments are filling that need. They are also demonstrating that injectable treatments can also be used as preventative maintenance. As the millennial age range can vary, you may think many millennials are too young to be receiving such treatments. But many use them as a way to stay youthful and prevent any aging or wrinkles in the future.
We’ve already touched on the “celebrity factor”, but because celebrities love aesthetic injectables, so do the millennials.
As a practitioner, it is important to understand where the millennial generation is coming from when they start flocking to your office for injectable treatments. It’s important to understand what their concerns are, what results they are looking for, and it’s important to manage their expectations accordingly.
Millennials are shaping the aesthetics industry by increasing the popularity of non-surgical treatments such as dermal fillers and neurotoxin injections as well as treatments such as chemical peels, lasers, and more. And they are only going to keep gaining in popularity. Right now millennials are using these treatments as preventative measures, but as they continue to age, they will keep coming back for more. That’s why it is is critical to know how to market your practice to this generation. Next week, we will give you some tips on how to market your practice to this generation in order to be successful.