If you have always had a passion for people, an interest in health care, and a love of the aesthetics world then cosmetic and aesthetic laser therapy could be the right career choice for you. It takes a keen eye and some scholastic training to get started, but before long you can open a practice for yourself (offering the freedom of self-set hours and office operations) or within a multidisciplinary health facility. Here are some tips to help you start your business in the industry.
- Do your research: Find out what the career details entail—yearly salary, popularity of the treatment/therapy in your geographic area, what schooling or certification is required and where you can accomplish it. Knowing the basics should be your first step before leaping into the career long term.
- Select your school: Companies like Empire Medical Training offer intensive training to ensure your readiness in the field. Their cosmetic laser training courses offer hands-on weekend courses that will teach of the laser’s function, the pros and cons of a variety of aesthetic laser units, and which conditions can benefit from therapy. The hands on instruction will teach you about techniques like laser hair removal and photo facials for face rejuvenation in addition to advanced techniques like cellulite reduction, skin tightening, tattoo removal and more. Whether you are adding it to your current practice or just starting out, this certification will set you on the right track to developing your career. Some laser training will require that you hold additional certification, titles, or degrees beforehand so be aware of this when considering your range of laser treatments.
- Get financial backing: If you are just starting out, you may need to get a business loan or line of credit in order to purchase your practice space and therapeutic equipment. Look into what each bank or credit union can offer you in terms of rates, interest, and terms. Be smart about which financial institution you choose to ensure it aligns with the needs of your business.
- Invest in your equipment: Again, this will require thorough research. Find out what equipment is on the market, the pros and cons of each, and the cost of your machines. You may want to look into buying used equipment to start, or consider a joint practice to cut on costs.
- Market yourself: Begin branding and market awareness with an online presence (Facebook, twitter, website, etc.) and print marketing. Tell other health professionals about who you are and encourage referrals. Work on getting your business name recognized & begin building a potential consumer base.
- Set-up Shop: With your certification complete, your practice set up, and your marketing plan in action, it is now time to service the clientele. Good luck and have fun!