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How to Level Up Your Practice in 2021

Who doesn’t want to improve their practice every year? Whether you’re just getting started out or you’re starting to plan your exit, leveling up your practice in 2021 would be a valuable endeavor. There are more ways to do this than will fit in this post, so here are six to consider.

  1. Know how your practice fits into your local ecosystem. How do you compare to your competitors? Where is most of your business coming from? What are your most popular services?
  2. Where is your time going? For a week, or more for better data quality, log your activities in a timekeeping tool that will let you assign your tasks to projects or clients. Look for one that has a smartphone app too. At the end of the week, run a report to see where your time went. This will tell you what you prioritized. Were they the right things?
  3. Ask your staff and clients for feedback. You could do this in person or give the option to complete an anonymous online survey. Either way, use the feedback to feed your own thought process and to keep yourself from spending too much time in your own head.
  4. Take a deep dive into your numbers. What are your most profitable services and largest expenditures? How much repeat business do you do? When you know exactly how money flows into and out of your business, you can make more powerful strategic decisions about how to grow it.
  5. Review your tech solutions. Does your accounting software give you the reports and information you need? What does your payroll system require of you or your team each pay period? If any of your solutions aren’t giving you the results you need, figure out why. It could be as simple as learning more about the functionality or it could be time to find a better solution.
  6. Devote a portion of each week to continuous learning and allow your team to do the same. Encourage them to share helpful articles with each other or give them paid time each week to study and improve their skills. Your clients will notice and feel more confident in your practice.

These will get you started. As you work through each one, you’ll see competency gaps and unexpected successes. You’ll get ideas for other ways to evaluate your business. Most importantly, you’ll learn things that will help you set the right strategies to level up your practice.

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I was fortunate to have the opportunity to attend both a Botulinum Toxin Type A training course and an actual “day in the office” with Jill Jones, RN,CPSN at the Atlanta Training Center. This was an invaluable learning experience and helped me to become a more confident Botulinum Toxin Type A injector and ultimately, grow my cosmetic practice. AAI instructors keep abreast of all the latest techniques and cover both the basics and advanced information on Botulinum Toxin Type A in their course, which would benefit both new and experienced injectors. I would highly recommend attending aesthetic instructional course as well as shadowing at the Atlanta Training Center.they are truly cosmetic artists!

AMANDA BRYANT, PA-C

I LOVED the course and will highly recommend this to others. I felt like the content in the fundamental course was appropriate. I look forward to taking the next level courses in the future (Masters and Advanced).  My instructor did an amazing job in every aspect!  I left feeling prepared to start my journey in injections.  I also plan to start scheduling more injections on patients (BONTA and Filler) now that I feel better prepared.

Timothy Smallwood, APRN

I have taken three courses and have been thoroughly pleased with all of them.  The basic and advanced Botulinum Toxin Type A/ Filler course I attended with Jill not only gave me all of the basics I needed to build a successful injectable practice, but gave me the confidence that I would have a support system in the rare event that I had an additional question after the training course.  The sclerotherapy course with Terri Harper was also very beneficial.  In the two years I have been practicing sclero in my practice I have had to contact Terri two times with a question and she has answered within a matter of minutes and offered additional help in the case of further issues.  I could not be happier with the training and follow up support  I receive with AAI and the talented staff I have met along the way.  I would highly recommend these classes and this fantastic group of professionals to anyone.

CHRISSY THOMAS, RN