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How to Talk to Bargain Shoppers

As experts in aesthetics, we know that doing a procedure right the first time around is very important, but it isn’t always clear to the general public. By bargain hunting, consumers boil every practice down to one factor: price. Everything else that matters gets thrown out the window. The problem is that consumers don’t always know what they are sacrificing when they get that low price. Here’s what you want them to know:

1.) You only get one chance.

When it comes to visiting the local salon, most people don’t price shop. Yet, people don’t have to live with one haircut for the rest of their lives. Hair grows back. A person’s face is even more important than their hair. You only have one face and a bad procedure can leave it’s mark for the rest of your life.

2.) Licensing, qualifications and experience matter.

You can see someone’s license, but experience and other qualifications are a little harder to discern. People who have trained and worked hard are normally good at what they do, so they can charge an average or higher price because patients can expect a safe medical environment and good outcome. The question to pose to patients is whether they would trust someone who is cheaper than everyone else. Would you want someone less experienced or qualified working on your face?

3.) Product quality makes a difference.

When patients bargain shop, they might not get what they bargained for. You can’t legally import injectables, but that isn’t enough to stop people from doing it. Cheap places will cut corners in any way they can. They may just give a ‘standard’ dose of a neurotoxin (BotoxÒ, DysportÒ, XeominÒ), which can prevent people from getting the customized dose they actually need. We’ve even heard of people who water down these products. They might work initially, but they don’t last. In some cases, these neurotoxins might not work at all.

4.) Time matters

Good practitioners spend time with the patient. To make low prices work, practices have to rush patients through. Besides making you feel bad, this also increases the risks. Mistakes, more bruising, bad outcomes and complications are much more likely when practitioners rush.

We’ve all seen the people who’ve shopped around, you can tell just by looking at them. And, we all know that if something sounds too good to be true, it probably is!  Unfortunately, that isn’t enough to stop people from trying. Sometimes, you just have to let people make mistakes. When an outcome from a cheap practice is clearly not good, patients come back.