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How to Market Your Combination Practice

You’ve decided to open up a combination practice or start offering aesthetic procedures in addition to your regular practice. The question is, how do you market your practice and start bringing in clients?

When we discuss a combination practice, we are referring to when a medical practice, something not of the aesthetic nature, and after receiving the proper training for injectables and other aesthetic procedures, decides to begin offering those services to their patients. Here are a few tips on how to turn your regular clients into aesthetic clients:

  • Put up signage around your office: This may seem simple, but the most captive audience you have is the patients in your waiting room. These are patients that come to you and already trust and respect you. If you let them know you are offering aesthetic procedures, they are more likely to go to someone they already know and trust. It may not even be something they were initially thinking about having done, but knowing that you offer it might spike their interest.
  • Create a separate space: Creating a separate room or section of the office dedicated to aesthetics can help your practice. Cash paying aesthetic patients are different than your regular patients and probably don’t want to be brought into your regular old exam room. Create a nice room offering a more “spa-like” setting that appeals to your clientele. You can also include brochures and added information about everything that you offer in this designated space.
  • Set designated times: You can help separate your aesthetic practice from your daily practice by only offering those services on specific days. This also benefits you, so you don’t have to switch mindsets between patients. You can focus solely on aesthetic procedures on days when you only offer them.
  • Visit local hair salons, nail salons etc. Think of places that your ideal clientele might frequent, and drop off brochures on the services you offer. Let them know that a local practice is now offering these services.

The success of your combination practice depends on many factors, but one of the major aspects to think about is the geographical area in which you practice. If there are multiple plastic surgeons and dermatologists in your area with established practices, it may be hard to compete. It’s important to find your niche and use that to your advantage.

If you are looking to expand your practice and offer injectables and other aesthetic procedures, it is important that you receive the proper training. At Aesthetic Advancements Institute, we provide training in non-surgical aesthetics to licensed medical professionals. If you are interested in adding these services to your practice, visit our website or contact us for more info.