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Summer Aesthetics Part 1: Adjusting your marketing

Every summer, we see the magazines at the grocery stores: headlined with swimsuit models, “how to get your body summer ready,” and “the hottest summer trends!” Social media, online magazines, and stores all adjust their messaging for the summer, or rather, for every season. Publicists, editorial calendars, everyone has a schedule that focuses on different topics at different times throughout the year. So why shouldn’t you?

As an aesthetic practice, you have to adjust your marketing and your messaging to attract the attention of customers. Use resources like magazines, social media, what people are googling during different times to adjust your message accordingly.

What does that look like? marketing plan training

So how do you adjust your messaging for the time of year? Here are some marketing plan ideas we found that focus on the summer months as summer is fast approaching.

  • Skin care tips for summer – generate a list of the best skincare tips and have them at your office, on your website, etc. Stay tuned for next week and we will give you our best list of tips.
  • Offer summer specials – Offer a bundle deal: receive a treatment and get a free sunscreen and hydrating cream or something to that effect. Setup summer-y displays in the office to promote.
  • No-downtime procedures –  During the summer, people often think that because they will be in a swimsuit, or out in the sun, they shouldn’t have a procedure of any kind done. Focus your marketing on the fact that minimally invasive procedures such as laser hair removal, botox, or fillers, have little-to-no downtime. So clients can be enjoying their summer barbecue or the beach while looking great and not sacrificing any time.

Summer is also a great time to catch up on follow-ups with clients. Summer is typically slower in aesthetics, so take advantage of this time to offer these summer bundles, attract new clients, follow up with past clients, and most importantly: have fun.

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My instructor was very much hands-on which was a huge benefit. She answered questions, offered suggestions, and made me feel comfortable injecting my very first model with BoNTA and dermal fillers.

Barbara Calhoun, FNP

I LOVED the course and will highly recommend this to others. I felt like the content in the fundamental course was appropriate. I look forward to taking the next level courses in the future (Masters and Advanced).  My instructor did an amazing job in every aspect!  I left feeling prepared to start my journey in injections.  I also plan to start scheduling more injections on patients (BONTA and Filler) now that I feel better prepared.

Timothy Smallwood, APRN

I was fortunate to have the opportunity to attend both a Botulinum Toxin Type A training course and an actual “day in the office” with Jill Jones, RN,CPSN at the Atlanta Training Center. This was an invaluable learning experience and helped me to become a more confident Botulinum Toxin Type A injector and ultimately, grow my cosmetic practice. AAI instructors keep abreast of all the latest techniques and cover both the basics and advanced information on Botulinum Toxin Type A in their course, which would benefit both new and experienced injectors. I would highly recommend attending aesthetic instructional course as well as shadowing at the Atlanta Training Center.they are truly cosmetic artists!

AMANDA BRYANT, PA-C