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Summer Aesthetics Part 2: Informing your clients

Last week we talked about making sure that your messaging matches what your customers want. This week, we are going to dive into the summer months more. The key here is education. For your practice, make sure to be extra aggressive on the importance of skin care in the summer months. It may be a good idea to have your patients sign and read a consent form, acknowledging that their skin is extra sensitive from about May to October. So if they have laser hair removal done, they need to keep that area extra protected to avoid a sunburn on top of the treated area. It doesn’t mean you have to stop performing these treatments, but just make sure your patients are well informed. In addition, here are some of our summer tips for your clients and your practice:

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  • Apply sunscreen religiously: Sun damage causes wrinkles, age spots, freckles, thinning skin, and more. Don’t forget to reapply if you plan on being out in the sun all day.
  • Moisturize, moisturize, moisturize: summer sun mixed with air conditioning, humidity, and heat, wreak havoc on your skin. Make sure to moisturize before sun, and after sun exposure use a heavier moisturizing cream.
  • Lip balm: The sun can really dry out delicate lip tissue so keep a lip balm on with a bit of SPF in it to protect your lips.
  • Exfoliate:  Get rid of excess dry skin so that your moisturizers work even better and leave your skin looking even better.
  • Retinols and Retinoids: Be careful about using these in the summer. They make your skin extra sensitive to the sun.
  • Drink lots of water: Stay hydrated and your skin will thank you.

We’ve discussed changing your marketing and messaging to match up with the seasons and latest trends, we’ve given tips on ways to do this, and an example of our favorite Summer Skin tips. Now it’s time to get out there and execute. Summer is upon us and you and your practice need to make the best of it.

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My instructor was very much hands-on which was a huge benefit. She answered questions, offered suggestions, and made me feel comfortable injecting my very first model with BoNTA and dermal fillers.

Barbara Calhoun, FNP

I was fortunate to have the opportunity to attend both a Botulinum Toxin Type A training course and an actual “day in the office” with Jill Jones, RN,CPSN at the Atlanta Training Center. This was an invaluable learning experience and helped me to become a more confident Botulinum Toxin Type A injector and ultimately, grow my cosmetic practice. AAI instructors keep abreast of all the latest techniques and cover both the basics and advanced information on Botulinum Toxin Type A in their course, which would benefit both new and experienced injectors. I would highly recommend attending aesthetic instructional course as well as shadowing at the Atlanta Training Center.they are truly cosmetic artists!

AMANDA BRYANT, PA-C

I have taken three courses and have been thoroughly pleased with all of them.  The basic and advanced Botulinum Toxin Type A/ Filler course I attended with Jill not only gave me all of the basics I needed to build a successful injectable practice, but gave me the confidence that I would have a support system in the rare event that I had an additional question after the training course.  The sclerotherapy course with Terri Harper was also very beneficial.  In the two years I have been practicing sclero in my practice I have had to contact Terri two times with a question and she has answered within a matter of minutes and offered additional help in the case of further issues.  I could not be happier with the training and follow up support  I receive with AAI and the talented staff I have met along the way.  I would highly recommend these classes and this fantastic group of professionals to anyone.

CHRISSY THOMAS, RN