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Summer Skincare Preparation for Your Practice

Summer is a popular time to look your best. You may already have seen an uptick in appointments. Even if that’s not the case, there are still things you can do to prepare your team and physical space for the summer season.

Out-of-towners

If you live in an area that gets a lot of tourism, you may see more patients who don’t live nearby. Prepare for them by thinking of post-treatment care from the perspective of not seeing the patient in person again and the patient needing to either travel soon after or handle their own care in a hotel room away from their own bathroom or recliner. What would need to be different?

Spring cleaning

Your practice had sanitation practices before the pandemic and now they’ve been ratcheted up, but this could still be a good time to look at the areas that aren’t normally focused on. Think about the spaces people don’t normally go into, update the magazines in the waiting room, and use the white glove test on the things and places you think are already as clean as possible. Then be ready to maintain these standards throughout the day and the seasons.

Get ready to flex

Not only is it summer, it’s the first summer since 2019 when most people feel safe getting back to their usual summer activities. Take this opportunity to delight your customer. Streamline your processes to accommodate more appointments, take extra measures to maintain patient privacy despite more traffic through your practice, and work with your team to improve those tasks that guzzle time and energy. Smooth processes and patient experiences don’t happen by accident.

Market summer services

Put a summer spin on your marketing strategy and get people thinking about reasons to come to your practice. Tie it to a local event, highlight summer benefits of certain services, or revamp the color scheme to fit the summer weather. Whatever you do, it’s okay to have fun while you educate your market about the value your practice offers.

Care of your team

Tourists aren’t the only ones who want summer vacations. What is it like for your team members to take time off? Is there someone who covers for them or do they come back to a mountain of work? Does your practice’s vacation request process work? Getting time off right is another way to retain and recruit team members.

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I LOVED the course and will highly recommend this to others. I felt like the content in the fundamental course was appropriate. I look forward to taking the next level courses in the future (Masters and Advanced).  My instructor did an amazing job in every aspect!  I left feeling prepared to start my journey in injections.  I also plan to start scheduling more injections on patients (BONTA and Filler) now that I feel better prepared.

Timothy Smallwood, APRN

I have taken three courses and have been thoroughly pleased with all of them.  The basic and advanced Botulinum Toxin Type A/ Filler course I attended with Jill not only gave me all of the basics I needed to build a successful injectable practice, but gave me the confidence that I would have a support system in the rare event that I had an additional question after the training course.  The sclerotherapy course with Terri Harper was also very beneficial.  In the two years I have been practicing sclero in my practice I have had to contact Terri two times with a question and she has answered within a matter of minutes and offered additional help in the case of further issues.  I could not be happier with the training and follow up support  I receive with AAI and the talented staff I have met along the way.  I would highly recommend these classes and this fantastic group of professionals to anyone.

CHRISSY THOMAS, RN

I was fortunate to have the opportunity to attend both a Botulinum Toxin Type A training course and an actual “day in the office” with Jill Jones, RN,CPSN at the Atlanta Training Center. This was an invaluable learning experience and helped me to become a more confident Botulinum Toxin Type A injector and ultimately, grow my cosmetic practice. AAI instructors keep abreast of all the latest techniques and cover both the basics and advanced information on Botulinum Toxin Type A in their course, which would benefit both new and experienced injectors. I would highly recommend attending aesthetic instructional course as well as shadowing at the Atlanta Training Center.they are truly cosmetic artists!

AMANDA BRYANT, PA-C