Hiring is on the minds of many business owners right now, with record numbers of people leaving the workforce in 2021. That combined with a rise in people looking for aesthetic treatments can leave you exhausted and in need of help. Whether it’s affecting you right now, you’ve experienced it before, or you may experience it in the future, here are some ideas to keep in mind when it comes to hiring at your practice.
Discover what you truly need. Don’t just jump to conclusions that you need another nurse, or an office assistant because someone left or you’re feeling overwhelmed. Ask your office staff what would be helpful to them. Look at the skills and qualifications of your current staff and ask yourself what is missing or what would be nice to have. If you’re just out to fill a spot with no true intentions, it could end up backfiring. But if you take an honest look at your business and what it is you need, you’ll have better luck finding the right person for the job.
Networking. Networking is a great tool, especially when it comes to hiring. Building relationships with people in, and even out of your field can be beneficial when it comes time to fill a position in your practice. Referrals to and from other practice owners or medical professionals are invaluable. You can also keep an eye out for people that are still in school or about to graduate that you can form a relationship with and mentor if needed.
Always collect resumes. If someone visits your office and asks if you are hiring, it can be beneficial to still collect resumes even if you aren’t currently hiring. Building a “back-stash” of qualified candidates can make the hiring process a lot easier should a position open up.
Build up your practice’s reputation. When people are looking for jobs, one of the big things they look at is the atmosphere and culture of the company. To help build up your reputation, you can have staff leave reviews on hiring sites, your website, social media, and other places. Post pictures of your staff, events or fun activities you do so people can get an inside view of your practice culture.
Hopefully these tips will help you start thinking about or reevaluate how you approach hiring in your aesthetic practice. Hiring can be a major headache when it comes to managing your practice so anything you can do to ease the pain will be helpful!