It is no surprise that there has been an increase in male patients receiving aesthetic treatments over the years. The American Association of Plastic Surgeons estimates that between 2000 and 2014, the number of men receiving non-surgical aesthetic treatments rose by 67%. Looks and appearances are becoming more and more important to men. What does this mean for your practice and how can you accommodate the growing population of men receiving aesthetic treatments?
Typically, men are looking for treatments for acne scarring, lines and wrinkles, and hyperhidrosis. The most common complaint from men is that they look “tired” or “angry.” They want the same treatments as women, but just different results. This differs from women, who are more concerned with fine lines and wrinkles and achieving more feminine facial features. Men are also very concerned about a short down-time, minimal visits, and fast results.
When men come in for their initial consultation, you want to make sure they feel comfortable in your office. Make sure your office doesn’t look like you treat exclusively women. Show your consult before and after pictures of other men, and use terms that alleviate any fears of feminizing or emasculating. As always, you want to make sure you talk about realistic expectations and the steps to take to maintain results. Talk percentages, and tell them exactly what they can or cannot expect.
The male skin is very different from females. They tend to have more oily and thicker skin, a result of testosterone production. Furthermore, the collagen in their face doesn’t decrease over time as much as it does in women. The lower face of men is full of hair follicles, as an average bearded man can have up to 30,000 hairs on his face. This is something to keep in mind when administering treatments.
Men typically do not have a daily skin regimen, so starting them on a routine of recommended skin care products is a great start. Especially because men do not often use sun protection and therefore are exposed to UV radiation.
When using botulinum toxins and dermal fillers, it is very important to note the differences in the male skin and the results they are wanting. Just the slightest misjudgment can result in feminizing the face such as raised or arched eyebrows. The aim of the treatment should always be to strengthen and sharpen the jaw line and the chin.