The American Society of Plastic Surgeons has reported year-over-year increases in cosmetic procedures since 2000. It’s estimated that Americans spent over 13 billion on non-invasive cosmetic procedures and $6 billion on surgical ones in 2016, according to the ASPS.
Non-surgical aesthetic procedures are less invasive than surgical ones, making them more accessible and more convenient for patients. Here are a few more contributing factors to the explosion of the non surgical aesthetics industry
Science and technology
The aesthetics industry is growing thanks to advancements in science and technology. There are more procedures to choose from, at more accessible price points, and there are a wider range of practitioners than ever before.
In the last few decades the industry has welcomed treatments like dermal fillers, laser treatments for the face and body, and body contouring treatments that leverage cutting edge technology.
The stigma around cosmetic procedures is decreasing
The stigma around cosmetic procedures is decreasing. Access to more information on what treatments and procedures are available has also helped reduce stigma and increase awareness. People are now more empowered with information than ever before thanks to the internet.
Plus, more celebrities are speaking out about their cosmetic procedures. It’s not uncommon for public figures and celebrities to mention they get neurotoxins or fillers. Our culture is now shifting to be more transparent, especially around beauty and what it takes to achieve it.
Injectables are becoming more popular among younger people and men
The aesthetics industry is growing, and it’s not just millennials and those of middle age who are taking advantage of these treatments. In fact, men are now utilizing aesthetic treatments more than ever before.
According to the American Society for Aesthetic Plastic Surgery (ASAPS), male patients made up 10% of cosmetic procedures in 2017—a 10% increase from 2016. That number continues to grow.
While aesthetic treatments have been around for decades, before the transparency of social media, young people didn’t know much about aesthetic treatments. One of the most obvious examples of celebrity culture informing the aesthetics industry is the popularization of Kylie Jenner’s plump lips.
The industry outlook for non surgical aesthetics is strong
As more people seek out cosmetic procedures, there will be more demand for services like neurotoxins, dermal fillers, and other medical spa treatments. The stigma around aesthetics has decreased dramatically and for many people, pursuing aesthetics is normalized.