Face it: you are in the beauty industry. Everything you do must adhere to a certain standard, especially anything related to your practice. From your office and your appearance to your marketing materials, logo, and website, it all must exude a certain kind of beauty. Your clients come to you, wanting to fix certain parts of their bodies in order to make them “beautiful” by society’s standards. They should be able to trust you and know that you will make them beautiful. So everything you do must reflect that.
It starts with your website. Your website should have a warm and welcoming feel to it, be visually appealing, unique, and cater to your customers, just as your office should do for your clients.
An aesthetic practice website helps you:
- Gain authority in the industry. By producing content relevant to your clients, you are showing that you know your stuff. Potential clients and current clients, when conducting research on a certain procedure or practitioner will appreciate this.
- Attract potential customers. Everybody nowadays does their research online before choosing a practitioner. When they come to you and your website, you want to stand out to them, look professional, and start to gain their trust. If you work hard on your site and create good content, Google will also reward you with higher rankings, attracting a plethora of potential clients.
- Enhance current client’s experience. Current clients will also conduct their research online and you want to stand out to them as well. When your clients refer you to their friends, they are probably going to visit your website as well. Your website should reflect the same experience your clients get in your office.
- Display all your services and offerings. Showcase all that you can do. Display testimonials from your clients, and with permission, before and after pictures, to enhance trust and credibility.
Every aspect of your business should reflect your brand, especially your website. Gain authority, attract customers, enhance the client experience, and showcase your talents are just some of the few benefits your website can provide. Make sure you’re website is up to date, and reflects your business well, or it could cost you.