How to Avoid being “yelp’d”
With all the social media outlets, online review sites, and other online outlets, your and your practice are vulnerable to the occasional bad review or disappointed customer that voice their […]
Summer Aesthetics Part 2: Informing your clients
Last week we talked about making sure that your messaging matches what your customers want. This week, we are going to dive into the summer months more. The key here […]
Summer Aesthetics Part 1: Adjusting your marketing
Every summer, we see the magazines at the grocery stores: headlined with swimsuit models, “how to get your body summer ready,” and “the hottest summer trends!” Social media, online magazines, […]
Why You Should Always Charge for Consults
When you’re first getting started in the field of aesthetics, it can be challenging to try and grow your client base. However, just because you are trying to gain more […]
Training Host Information
How to prevent “cheapening” your brand
When you are first getting started in injectables and building your aesthetic practice, it can be hard to know how to build your client list, how to get your name […]
Back to Basics: Dermal Filler Training
We are going back to basics this week with some Dermal Filler training! Dermal fillers are very different and a little more complex than neurotoxins. Dermal fillers are used for […]
Malpractice Insurance: What you need to know
Malpractice insurance is a MUST for your practice. If something were to ever happen and you are to get sued, Med-Spa related verdicts have reached over 1 million dollars, but […]
How to Market Your New Practice
So you’ve got a building, staff, a name, and equipment. Now what? We’ve written about How To Market Yourself as an Aesthetician, but now we will focus on marketing your […]