Planning Ahead for the Holidays
Now that the holidays are behind us, it’s time to set our sights on the next year and how you can best position yourself to succeed during the next holiday […]
How to Boost Your Sales During the Holidays
December is a difficult month for all businesses and aesthetic practices especially can experience a drop-off in business. Even though winter is a great time to receive aesthetic treatments, people […]
Treating Male Patients in Your Practice
It is no surprise that there has been an increase in male patients receiving aesthetic treatments over the years. The American Association of Plastic Surgeons estimates that between 2000 and […]
Preventing Cybercrime in Your Practice
We’ve all seen the news lately. It seems that a new company is being hacked and delicate information compromised every day. Even though cybercrime has become so prevalent in today’s […]
How to prevent “cheapening” your brand
When you are first getting started in injectables and building your aesthetic practice, it can be hard to know how to build your client list, how to get your name […]
Malpractice Insurance: What you need to know
Malpractice insurance is a MUST for your practice. If something were to ever happen and you are to get sued, Med-Spa related verdicts have reached over 1 million dollars, but […]
How to Market Your New Practice
So you’ve got a building, staff, a name, and equipment. Now what? We’ve written about How To Market Yourself as an Aesthetician, but now we will focus on marketing your […]
Don’t Let Your Medi-Spa Fail
Often times, people who open Medical Spas don’t realize what they are getting into, which is why so many Medical Spas fail. Here are some common pitfalls to avoid when […]
Front Desk Staff: The Necessary Evil in Starting Your Own Practice
When starting your own practice, you may overlook how important the front desk staff is; their training is often more important than your own training. The front desk staff is […]